This project is a brand guide for the fictional floral shop, Flannel Moon Farms.

The idea started from another project of mine, Snap Dragon. It’s a story about a witch with plant-based powers and her dragon dog. Flannel Moon Farms is the company that the main character, Rowan, runs in this fictional world.

With this project, I wanted to push myself out of my comfort zone and create something more commercial. The purpose to be more of a graphic designer than a traditional artist.